TO STUDY CUSTOMER SATISFACTION TOWARDS BIRLA WHITE CEMENT
Keywords:
Cement, India, Customer, SatisfactionAbstract
The Indian Cement industry is the second biggest cement maker in the world, with an installed limit of 144 million tons. The business has experienced fast mechanical up degree and lively development amid the most recent two decades, and a portion of the plants can be contrasted in each regard and the best working plants in the world. The business is profoundly vitality escalated and the vitality charge salary of the plants is as high as 60% of cement manufacturing cost. To study the customer’s requirements towards cement industry, this research study has been carried out to analyse the perception of real estate builder, contractors and construction material traders towards Birla white cement.
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