ARTICLE ON SERVICE MARKETING AND CONSUMER BEHAVIOUR

ARTICLE ON SERVICE MARKETING AND CONSUMER BEHAVIOUR

Authors

  • Bhoomi Rajyaguru

Keywords:

Service, service marketing

Abstract

A service is an act or performance offered by one party to another. They are economic activities that create value and provide benefits for customers at specific times and places as a result of bringing desired change.

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References

Anso I, Corporate Strategy, revised edn., Harmondsworth, Penguin Books, 1987.

Bansal H.S., Voyer P.A., Word of Mouth Processes Within a Services Purchase Decision Context, Journal of Service Research, 3, No. 2, November 2000.

Bateson J.E.G., Managing Services Marketing, De Dryden Press, 1995.

Additional Files

Published

10-05-2020

How to Cite

Bhoomi Rajyaguru. (2020). ARTICLE ON SERVICE MARKETING AND CONSUMER BEHAVIOUR. Vidhyayana - An International Multidisciplinary Peer-Reviewed E-Journal - ISSN 2454-8596, 5(5). Retrieved from https://vidhyayanaejournal.org/journal/article/view/1258

Issue

Vol. 5 No. 5 (2020): Special Issue - Volume 5, Issue 5, May 2020

Section

Research Papers