Library Service Marketing Using Digital Tools

Dr. Rajesh H. Trivedi

Library Service Marketing Using Digital Tools

Authors

Dr. Rajesh H. Trivedi

Keywords:

MARKETING OF LIBRARIES, MAERKETING PLAN, PROMOTING LIBRARY RESOURCES, STRATEGIC PLANNING, SWOT ANALYSIS

Abstract

The explosion of e-Journals and other online assets has made numerous difficulties for libraries. Utilization of general web indexes is expanding, and the importance of the library to clients is being addressed. One issue that is regularly ignored is the manner by which the library should showcase itself to another age of technically knowledgeable clients. Essential showcasing ideas, including how to figure a promoting plan are introduced just as a gander at one library's present advertising endeavors.

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References

 www.tandfonline.com › doi › pdf

 https://www.tandfonline.com/doi/full/10.1080/03615261003625729

 American Library Association. 1992. Standards for Accreditation of Master's Programs in Library and Information Science, Chicago: ALA.

 Conley, K. and Tucker, T. 2005. Matching media to audience equals marketing success. College & Undergraduate Libraries, 12: 47–64.

 Webber, S. A. 1988. Pricing and Marketing Online Information Services. Annual Review of Information Science and Technology, 33: 39–83.

 CRL—Academic and Research Library Campaign. http://www.ala.org/ala/pio/campaign/academicresearch/academicresearch.htm.

Library Service Marketing Using Digital Tools