ARTICLE ON SERVICE MARKETING AND CONSUMER BEHAVIOUR
Keywords:
Service, service marketingAbstract
A service is an act or performance offered by one party to another. They are economic activities that create value and provide benefits for customers at specific times and places as a result of bringing desired change.
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References
Anso I, Corporate Strategy, revised edn., Harmondsworth, Penguin Books, 1987.
Bansal H.S., Voyer P.A., Word of Mouth Processes Within a Services Purchase Decision Context, Journal of Service Research, 3, No. 2, November 2000.
Bateson J.E.G., Managing Services Marketing, De Dryden Press, 1995.
Additional Files
Published
10-05-2020
How to Cite
Bhoomi Rajyaguru. (2020). ARTICLE ON SERVICE MARKETING AND CONSUMER BEHAVIOUR. Vidhyayana - An International Multidisciplinary Peer-Reviewed E-Journal - ISSN 2454-8596, 5(5). Retrieved from https://vidhyayanaejournal.org/journal/article/view/1258
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Section
Research Papers