VENDOR PREFERENCES AND MARKET DYNAMICS: A STUDY OF ERW PIPES IN THE MILD STEEL SECTOR
Keywords:
Buying Behaviour, Supplier Reliability, Customer Satisfaction, Customer Perception, Vendor Preferences, Market Positioning, Market EfficiencyAbstract
The research examines the buying behaviour of vendors in the mild steel market, with a specific emphasis on Electric Resistance Welded (ERW) pipes. Given the significant and important role of ERW pipes in various industrial applications, understanding vendor purchasing patterns is crucial for both suppliers and buyers. The research focuses on determining the primary factors influencing vendor decisions, including price sensitivity, quality considerations, supplier reliability, and market trends. Furthermore, it delves into how external factors like economic conditions, technological advancements, and regulatory changes affect purchasing behaviour. The paper identifies whether the customer is affirmative or not regarding the above listed factors and answers the objectives of the study: (1) to examine the customer requirement for the ERW pipes; (2) to analyze the customer satisfaction towards the ERW pipes; (3) to understand the customer perception regarding the ERW pipes.
The content analysis method involves quantitative research methodology, by using descriptive means. The results provide critical insights into vendor preferences and behaviours, offering valuable implications for suppliers aiming to optimize their sales strategies and improve market positioning for all type of categories like, fabricator, builder, dealer-pipe and TMT, OEMs and scaffolding manufacturer. In case of easy bending, seamless MS pipes can be used but there is very minimum scope for them within the market and thus less manufacturing and consumption is seen as compared to the ERW pipes. By addressing gaps in existing literature, this research contributes to a deeper understanding of the dynamics in the mild steel ERW pipe sector and provides actionable recommendations for enhancing vendor-supplier relationships and market efficiency.
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