EXPLORING THE CONTRIBUTION OF MEDIA IN ADVANCING SUSTAINABLE DEVELOPMENT GOALS IN INDIA
Keywords:
Media, News media, Sustainable Development Goals, IndiaAbstract
Media is an important participant in regard to societies reaching the goals of development-both as a contributor and a beneficiary. News media can play an important role in floating awareness about the Sustainable Development Goals (SDGs). Media in all its forms has a crucial role to play in the development agenda to ensure that citizens are well informed. The media has important roles to play, to inform, to educate, and to provide a platform for public debate and discussion. It could serve as catalyst for citizens’ empowerment and help to hold government and authorities to account. Third world countries like India have been facing odd situations in terms of poverty, environment, health, politics, and education. There have been efforts by the government and non- government agencies to sensitize the citizens and to make them acknowledge the programs intended at improving their socio-economic welfare. Communication is a vital tool in mobilizing people in the direction of the participatory process which in turn makes development an achievable goal. The present paper is an attempt to provide comprehensive information and explore the significance of the role of media as a powerful tool towards achieving the Sustainable Development Goal in India. The qualitative approach is conducted to explore deeper insight of SDGs understanding from news media. This study found that not all SDGs are informed well. Only several SDGs are framed based on the concern of public policy.
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References
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