CUSTOMER SATISFACTION TOWARDS BSNL BROADBAND
Keywords:
Customer perception, BSNL, SatisfactionbroadbandAbstract
Customer perception is defined as the way customers normally view or feed certain services and
products. It is also related to customer satisfaction which is expected to serve the customer. Internet
broadband service providers have the highest importance for both developed and emerging economies in
India. With stiff competition among providers, customer satisfaction is a necessity for survival in the market.
Many internet broadband service providers are offering various services in the market. Consumer preference
is a word, which shows how to meet the needs of a company to meet the products or services or to exceed
customer expectation.The objective of this study is to examine the satisfaction level of customers towards
BSNL broadband in Ahmedabad. For this study primary data has been collected through close ended
questionnaire. Data has been analyzed using frequency analysis and chi-square analysis
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