Analysing customer satisfaction: Consumer behaviour of young persons in the textile industry
Keywords:
consumer behaviour, customer satisfaction, clothing purchase, textile industryAbstract
The sector of clothing in India is represented by different markets which differ as for the qualitative,
quantitative and functional characteristics that they have. Clothing and footwear constituted in 1998 10% of
consumer expense and based on estimates and econometric studies will be marginally ascending until 2010
and will reach 11, 6(source: “Data processing” Indian national organisation of statistics, National Accounts
and Estimates). This percentage shows that clothing is one of the biggest consumption categories, and this
fact makes young people a very important customer target group because they are the ones who spend a lot of
money on clothing but also because the latest fashion trends and most of the innovations in the textile industry
are related to them.
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