A STUDY OF IMPACT OF ADVERTISING ON CONSUMER BRAND PREFERENCE FOR MOBILE HANDSETS IN AHMEDABAD CITY
Keywords:
Customer perception, Mobile Handsets, AdvertisingAbstract
In India Mobile Handsets industry is one of the quickest developing, and rivalry situated industry of
India. The rising rivalry in the Mobile Handsets industry has brought the Mobile Handsets manufacturing
companies under strain to retain the shoppers and this has made the clients more enabled. The more progress
in innovation of the cell phones, the higher the rank the client is found according to other individuals. Many
individuals in this world trust that their cell phones appear to be a fashion statement. It says something in
regards to the owner, much like owner clothing. The advertising has primary and energetic effect on
purchasing conduct of clients. With the development of Mobile Handsets industry in India, it is need for
effective advertising has lifted. The basic objective of this study is to examine impact of advertising on
purchasing behavior of customers and to examine the impact of pricing, features, quality, and brand name on
purchasing behavior of customers. A structured questionnaire has been designed and used to collect data.
For this research, the analyst picked the simple arbitrary testing, where the respondents were potential
buyers situated in Ahmedabad. The quantity of respondents focused to answer the questionnaires was 100.
Collected information was analyzed utilizing Reliability and elucidating statistics. Demographics, for
example, age, gender, education, occupation and family wage were additionally included. Findings
uncovered that month to month family pay of purchasers' effect on shopper purchasing conduct.
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