DR. KANTI THESIA. Role of marketing of movies and its impact on their performance on box-office.: A critical study. Vidhyayana - An International Multidisciplinary Peer-Reviewed E-Journal - ISSN 2454-8596, [S. l.], v. 1, n. 4, 2016. Disponível em: https://vidhyayanaejournal.org/journal/article/view/309. Acesso em: 18 sep. 2024.