Impact of Television on Rural Community
Keywords:
Rural, Urban, Community, Television, RevolutionAbstract
Television has thrown the seeds of transition into the society. It moulds various effective aspects very largely and influentially. Television has assisted in the exploration of our mind and manipulation of our imaginary thinking. Television is intricately attached with our daily lives, which becomes successful in yielding much speculation on the seen objects in our mind. The effect of TV can be classified into two categories. One category comprises the influence of TV in urban areas and another category enrols the influence of TV in Rural areas. Both have distinctions due to existence of various factors. The present paper aims to observe the impact of television on rural community in general.
Downloads
References
Akbarbatcha. P Advertising industry with special reference to Print Media. Ph.D. Thesis, Madurai Kamaraj University, August, 2001.
Amitjain et al., “Distribution and Retailing Trends in Rural Markets”, Indian Journal of Marketing, Vol.XXV, No. 6, Septemper 2005, pp.11-15.
Amit Kumar Sinha,” Gender Difference among Adolescent as Inflluencers and Impact of Communication in the Family purchase Decision”, The ICFAI Journal of Marketing Management, Volume, No.4.2005, pp.50-56.
Anand Thakur and et al, “Rural Consumer and opportunity beyond saturated Markets”, The ICFAI Journal of marketing Management, February 2006, p 33.
Chabra. T.N and Grover. S.K, Marketing Management, Dhanpat Rai and Co, Delhi,2004.
Chunawalla. S. A, Advertising, Sales and Promotion Management, Himalaya publishing House, Delhi,2006.
Dr. Anamdan. Cet al., “A study on brand Preference of washing soaps in rural areas”, Indian Journal of Marketing, Vol. XXXVII, no.3, March 2007, pp.30-37.
Dr. Memoria, C.B. & Dr. Memoria. S. Diffusion process – Marketing Management, Kidib Mahal Allahabad, PP 16-25.
Guptha. S. P, Statistical methods, Sultan chand Sons, New Delhi, 2002.