The Role of Mass Communication in Contemporary Society

The Role of Mass Communication in Contemporary Society

Authors

  • Dr. Iros Vaja

Keywords:

Language, Communication, Media

Abstract

Language is the principal means used by human beings to communicate with one another. Language is primarily spoken, although it can be transferred to other media, such as writing. If the spoken means of communication is unavailable, as may be the case among the deaf, visual means such as sign language can be used.
From the earliest times, people have needed to communicate across distance or over time. Since the beginnings of writing, communication media have allowed messages to travel over distance and time. A communication medium is a means for recording and transporting a message or information. The word medium comes from the Latin word medius, meaning middle or between. It is a channel or path for sending a message between communicators. A single channel—such as radio, or a book, or the telephone - is called a medium; media is plural, meaning more than one medium.

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References

Emery, Edwin and Philip H. Ault. Introduction to Mass Communications, Bombay: Vakils, Feffer and Simons Private Limited, 1969.

Lacy, Dan M. From Grunts to Gigabytes: Communications and Society. Urbana: University of Illinois Press, 1996.

Poe, Marshall T. A History of Communications: Media and Society from the Evolution of Speech to the Internet. New York: Cambridge University Press, 2011.

Rutland, Robert A. The Newsmongers: Journalism in the Life of the Nation, 1690-1972. New York: Dial Press, 1973.

Starr, Paul. The Creation of the Media: Political Origins of Modern Communications. New York: Basic Books, 2004.

Winseck, Dwayne R., and Robert M. Pike. Communication and Empire: Media, Markets, and Globalization, 1860-1930. Durham: Duke University Press, 2007.

Additional Files

Published

10-10-2017

How to Cite

Dr. Iros Vaja. (2017). The Role of Mass Communication in Contemporary Society. Vidhyayana - An International Multidisciplinary Peer-Reviewed E-Journal - ISSN 2454-8596, 3(2). Retrieved from https://vidhyayanaejournal.org/journal/article/view/359
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