The Business of Fashion: Entrepreneurial Approaches

Abstract

India's reputation as a global leader in the textile and handicrafts industries is well established, with Indian clothing known for its exceptional quality and originality. This investigation seeks to delve deeper into the nature of entrepreneurship in India's fashion sector. Entrepreneurs are renowned for their creativity, which is reflected in their products and services. Starting a business in the fashion industry is no different than starting one in any other industry, as the internet has provided new opportunities for growth. Modern designers are leveraging cutting-edge technology, such as e-commerce, 3D printing, digital avatars, and AI-based marketing strategies, to stay ahead of the curve. They are responsible for a wide range of managerial tasks, including generating fresh ideas, making tough decisions, providing inspirational leadership, promoting economic growth, and creating a welcoming social environment. The primary objective of this study is to gain a better understanding of the opportunities and challenges that fashion businesses face.