A Study on Impact of Influencing Customer Services Provided by HDFC Bank on its Customer Satisfaction
Keywords:
Customer Services, Customer Satisfaction, E-mail services, phone call servicesAbstract
Banking sector is considered as one of the crucial sectors contributing to the economic development of the nation. In addition to meeting the unique and varied financial needs of various clients and borrowers, the banking ecosystem is boosting the nation's economic growth and development. Recent technological advancements have significantly increased the financial services industry's competitiveness, inclusivity, productivity, quality, and efficiency particularly in the field of digital lending. HDFC Bank is one of India's premier banks providing a wide range of financial products and services to over 43 million customers. From a full range of products to the sheer convenience of their delivery, HDFC Bank today has made significant strides in the banking space. For the purpose of study samples were given a customized questionnaire to complete in order to gather data. The samples were the customers of the GDFC bank. The results demonstrate the critical significance of two selected customer services provided by the Bank with the customer satisfaction.
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References
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