A Comparative Study of Tamilnadu Newsprint and Paper Limited (Government undertaking) and ITC Stationeries (Private undertaking) in The Context of Environment Marketing

Abstract

A. Introduction of the study
The Copenhagen 2009 is very recent example of world‟s growing concern about the ecological
degradation and global warming. Though it was a Fiasco, it is taken as a very important
international event as it has compelled most of the countries to think on the increasing pollution.
After looking to the total score of Green house Gases, it seems that the contribution of Industries
and Business is quite high in it. Increased reach of media and well-spread education among the
world nations have generated a little but awareness among the people. Today, the people talk of
social responsibility of corporate units and make the social audit. They often blame industries for
becoming a cause of Pollution and degradation of ecological environment. In such a situation,
many corporate have started thinking and behaving proactively and soothingly. Yes, they are
going for environment marketing which has a high concern for ecology and which is friendly to
environment. The companies going to be studied here also belong to the same category.