CORONA: AN EFFECT ON CONSUMER SATISFACTION WITH SPECIAL REFERENCE TO WOMEN USING HIMALAYA BABY CARE PRODUCTS

CORONA: AN EFFECT ON CONSUMER SATISFACTION WITH SPECIAL REFERENCE TO WOMEN USING HIMALAYA BABY CARE PRODUCTS

Authors

  • VRUSTI JOSHI

Keywords:

Consumer Satisfaction, Women, Baby Care Products, Corona Effect

Abstract

The aim of this study is to investigate the consumer satisfaction with special reference to Women who using Himalaya baby care products and their satisfaction remains the same in the time of Covid-19 effect. Today’s market is a more customer oriented in the sense all the business operations revolve around satisfying the customers by meeting their needs through effective service. When it comes to babies, things are expensive and companies are always looking to develop the most cutting edge products. Parents are constantly concerned with getting the best products in the market and doing everything right so that their child is safe and sound. For examine the satisfaction of the Women consumer, the researcher has to examine the satisfaction components and all those components are works in same as in before and after covid-19 towards using Himalaya baby care products. To test the research model, researcher framed a structured questionnaire and with collected data analyzed by percentage analysis. The study reveals that the effect of the satisfaction on repurchasing intention is giving greater results for capture the market in the study area.

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References

 A, kavitha, k, ramesh(2017),” Customer Satisfaction Towards Using Johnson And Johnson Baby Care Products In Namakkal District”, shanlax international journal of commerce, vol. 5(3), pp. 48-53.

 Https://www.google.com/search?Q=research+paper+on+wome+consumer+satisfaction+with+questionnaire+pdf&rlz=1C1_____-enin857in857&sxsrf=alekk00n7drps5il7ohkvsz9sfnpfa74ca:1587143135676&ei=3gzxtlhko_Uz7sPv5aGkAE&start=60&sa=N&ved=2ahukewiszbz2-O_oahvv6nmbht-LARI4MhDy0wN6BAgMEDc&biw=1920&bih=888

https://businessdocbox.com/88561662-Marketing/Customer-satisfaction-towards-using-johnson-and-johnson-baby-care-products-in-namakkal-district.html

 P.K. Khicha, Benard. N. Oyagi and Andrew S. Nyangau (2012), “Brand Perception on Baby Accessory Products”, Kaim Journal of Management And Research, Vol. 4(1-2), pp. 38-42.

Additional Files

Published

10-05-2020

How to Cite

VRUSTI JOSHI. (2020). CORONA: AN EFFECT ON CONSUMER SATISFACTION WITH SPECIAL REFERENCE TO WOMEN USING HIMALAYA BABY CARE PRODUCTS. Vidhyayana - An International Multidisciplinary Peer-Reviewed E-Journal - ISSN 2454-8596, 5(5). Retrieved from https://vidhyayanaejournal.org/journal/article/view/1255
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