Gaurav Dhingra, Dr. Ashok Kumar, and Dr. Vijay Vrat Arya. 2023. “Analyzing the Evolution of Social Media Platforms and Their Influence on Retail Outlet Marketing in India”. Vidhyayana - An International Multidisciplinary Peer-Reviewed E-Journal - ISSN 2454-8596 8 (6). http://vidhyayanaejournal.org/journal/article/view/941.