A Critical Study on Investment Behavious with Special Reference to the Inducing Factors

Abstract

In the present study project, researcher has explored the subtleties that influence investment behavior. The need to identify and examine the numerous elements impacting respondents' investment decisions led to the selection of this study subject. We carefully consider a broad range of factors that either encourage or discourage investing tendencies among our respondents within the scope of our study. Our study technique mainly relies on secondary data collected from many sources, giving our inquiry a broad viewpoint. This research paper takes a descriptive approach, setting the stage with theoretical foundations that act as a scaffolding for later practical applications, which will be discussed in the following parts. Investors come from a wide range of backgrounds, including differences in gender, age, marital status, place of residence, sources of income, and more. Each group boasts a distinctive collection of viewpoints, tastes in entertainment, information sources, and other distinguishing characteristics. Recognizing the complexity of these decisions, this essay aims to analyze the key elements that drive investors' decision-making processes.