Indian Ethos for Management of Business

Abstract

Morals, Values and Ethics are an integral part of Society. The success of an individual or a business enterprise depends to a large extent on their morals, values and ethics. Business Ethics are imperative to protect the interest of all the stakeholders in the business be it employees, consumers, creditors, suppliers, investors, community and the governance. Sound Business Ethics and its efficient implementation creates better and superior brand equity, favorable corporate and brand image, creates long term customer value, strengthens customer relationship management practices, ensures longer customer life cycle value, ensures smooth industrial relations and better talent management, wins the confidence of the investors and creditors and results into better standard of living, economic development and win-win situation for all the stakeholders.